Reading, MA – Reading Cooperative Bank is pleased to announce that Rich Vecchione has joined its marketing team as the new Digital Marketing Specialist. Rich’s responsibilities will include updating internal marketing materials, writing press releases, maintaining the bank’s social media accounts, overseeing email marketing campaigns, and assisting with the company’s website redesign.
Rich comes to RCB after a long stint as a Marketing Consultant across a myriad of industries. Before that, he worked as a Marketing Associate for EBI Consulting, an environmental/engineering firm. Rich has handled roles in both the digital and traditional marketing arenas, supporting several sales divisions along the way. Rich carries with him a Bachelor's Degree in Visual/Media Arts from Emerson College, where he graduated in 2007.
“Rich’s vast experience outside the industry has provided a fresh perspective for our digital media program”, said Shanna Cahalane, Vice President and Director of Marketing. “In just a few short months, he’s encouraged us to let RCB’s personality show on social media. It’s been great to shake off the ‘stuffy banker’ persona!”
About Reading Cooperative Bank:
Reading Cooperative Bank is a depositor owned co-operative founded in 1886. This community-centric North Shore financial service provider has branches in Reading, Wilmington, North Reading, Woburn, Andover, and Burlington. They also operate teaching branches at Northeast Metro Tech in Wakefield (open to the public) and at Reading Memorial High School (students and staff only), as well as an online branch at www.readingcoop.com.
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