.READING CO-OPERATIVE BANK LAUNCHES FACEBOOK PAGE
Simmons College Students Collaborate to Create Campaign
BOSTON, MA, May 5, 2010—Reading Co-Operative Bank has worked with a team of Simmons College students to launch a Facebook page and marketing campaign. Reading Co-operative Bank’s new Facebok page will supply current and new customers with contests, giveaways, helpful information, and the bank’s community involvement. The bank has chosen the theme of its 125th anniversary, which they will approach in November 2011.
As part of the Simmons student-run communications agency, Studio 5, a team of three students including Connie Chan, Suvarna Goddard, and Victoria Solomon worked with the bank’s marketing department to create an exciting and tailored Facebook presence. Their work included physical creation of the page including graphic designs and layouts, as well as written copy and a 12-month calendar for contest ideas.
The page will allow the company to maintain a closer relationship with the computer via social media as well as branch out to new customers.
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