Skip Navigation
 
Get RCB's new Mobile Banking App

iOS App

Android App
Learn more about Mobile Banking
Lost card
If Your Card has been Lost or Stolen
Please notify us immediately.
1-800-264-5578 (24 hrs)
or 781-942-5000 during banking hours
If you found a card please contact us.
Order Checks
To Re-order Checks, You Can:
Mail us the re-order slip from your checkbook
Call us at 781.942.5000 during banking hours
Email your request to banking@readingcoop.com
Visit any RCB branch and see a Banking Specialist
Online sign-in to Online Banking and click 'check reorder' at the bottom of Account Overview page
A-T-M Locator
Online Banking   Sign In
Enroll:   Personal | Business

Press Release

.

.

Reading Cooperative Bank’s Gladys Martinez Named Community Bank Hero by Banker & Tradesman

.

Reading, MA – Reading Cooperative Bank announced recently that Assistant Vice President and Andover Branch Manager, Gladys Martinez, is a 2017 Banker & Tradesman Community Bank Hero award recipient.
Community Bank Heroes must be respected industry professionals who consistently give their time, energy and resources to build goodwill with their neighbors and better their bank and community.


In addition to her Branch Manager duties, Gladys formed a partnership with the Lawrence Public High School to deliver an 18-week curriculum of financial literacy for sophomores. She utilized staff members from every area of the bank including the CEO, CFO, Board Members, Human Resources, Marketing, Lending and beyond to create presentations tackling real world topics like college financing, preparing for a career, learning how to budget, understanding credit and credit cards, skills for living on your own, understanding car loans, mortgages, insurance, and how to start a business. She spent countless hours pouring over the content of the presentations to ensure that it was not only relevant and informative, but would empower her students with understanding – based on who they are and where they’re at. Her passion for teaching is rooted in her wanting the students to learn the “easy way” through classroom learning, rather than the real life “hard way” by making mistakes which could ruin their credit, is commendable. As a testament to the success of this program, Gladys was asked to continue and is now 6 weeks into her second round of classes at Lawrence Public High School.

This passion for educating the students in the gateway city of Lawrence, paired with her willingness to field questions and mentor students in her spare time, has transformed Gladys from her role as a Branch Manager into a trusted banking coach. Her dedication has translated into a relationship so strong, that students (who have started calling her “Mom”) repeatedly ask for copies of the presentations to take home so they can educate their parents; many of whom do not speak fluent English, are left largely unbanked or underbanked and have traditionally not trusted the banking system or the bankers who work there. Learning this, Gladys advocated for marketing materials and webpages in her native Spanish language, insisting that other banks are not offering these products and programs that that would help her build trust in the community. This Fall the bank rolled out webpages, online & mobile banking, and collateral material, all in Spanish.
“While we are interested in educating all members of our communities, we admire Gladys’ tireless efforts to debunk myths and correctly inform students about how entering the banking system can better their lives and give them brighter futures,” said Reading Cooperative Bank, President & CEO, Julieann Thurlow. She added, “It is refreshing to see a financial professional take small steps every day to help people understand the tools in their hands which could make the system work for them, and not the other way around. In just one semester, Gladys laid the groundwork, so that the American Dream, that house, that car, and that success would not be only a dream, but a reality for these bright young kids.”
Ms. Martinez was humbled to be named a Community Bank Hero but also diplomatically stated, “I really don’t feel like a hero, I’m just trying to give these kids a solid foundation for their future.”
On Tuesday, May 23rd Gladys and her colleagues will celebrate her accomplishment at an awards ceremony and dinner at the Banker & Tradesman Community Heroes event in Boston

About Reading Cooperative Bank:
Reading Cooperative Bank is a depositor owned co-operative founded in 1886. This community-centric North Shore financial service provider has branches in Reading, Wilmington, North Reading, Woburn, Andover, and Burlington. They also operate teaching branches at Northeast Metro Tech in Wakefield (open to the public) and at Reading Memorial High School (students and staff only), as well as an online branch at www.readingcoop.com.
Member FDIC | Member SIF | Equal Housing Lender

_____________________________________________________________________________________________

 

Reading MA / Abril 2017 - Reading Cooperative Bank se enorgullece en anunciar que vicepresidenta adjunta y Gerente de la Sucursal de Andover, Gladys Martínez, ha sido reconocida como Héroe del Banco Comunitario 2017 atravez de Banker & Tradesman.

Los Héroes del Banco Comunitario son profesionales de la industria bancaria que consistentemente dan su tiempo, energía y recursos para construir buena voluntad con sus vecinos y mejorar su banco y su comunidad.

Además de sus funciones como Gerente de Sucursal, Gladys formó una alianza con la Lawrence Public High School para desarrollar y entregar un currículo de 18 semanas de educación financiera para los estudiantes.
Ella utilizó miembros del personal de todas las áreas de Reading Cooperative Bank, incluyendo el CEO, CFO, Miembros de la Junta Directiva, Recursos Humanos, Marketing, Préstamos y más allá para crear presentaciones abordando temas del mundo real como financiamiento universitario, preparación para una carrera, aprender a presupuestar, comprensión de crédito y tarjetas de crédito, habilidades para vivir por su cuenta, comprensión de préstamos para automóviles, hipotecas, seguros y cómo iniciar un negocio. Pasó horas innumerables estudiando el contenido de las presentaciones para asegurarse de que no sólo eran relevantes e informativas, sino que daría poder a sus estudiantes con la comprensión. Su pasión por el proyecto se basa en su deseo de que los estudiantes aprendan estas lecciones financieras de la "manera fácil", a través del aprendizaje en el Salon, en lugar de la vida real "camino difícil", cometiendo errores que podrían arruinar su crédito. Como prueba de su éxito, a Gladys se le pidió que continuara enseñando el programa, y ahora está 8 semanas en su segunda ronda de clases en Lawrence Public High School.

Esta pasión por educar a los estudiantes en la ciudad de Lawrence, junto con su disposición a tomar preguntas y orientar a los estudiantes en su tiempo libre, ha transformado a Gladys de su rol de Gerente de Sucursal en una entrenadora de confianza. Su dedicación se ha traducido en una relación tan fuerte, que los estudiantes (que han comenzado a llamarla "mamá") piden repetidamente copias de las presentaciones para llevarlas a casa para que puedan educar a sus padres. Al enterarse de esto, Gladys abogó por los elementos de marketing y las páginas web en su lengua nativa de español, insistiendo en que otros bancos no están ofreciendo estos productos y programas que le ayudaría a construir la confianza en la comunidad. Este otoño, Reading Cooperative Bank implementó partes de su sitio web, su banca en línea y móvil, y materiales impresos de productos, todo en español.

"Aunque estamos interesados en educar a todos los miembros de nuestras comunidades, admiramos los incansables esfuerzos de Gladys para desmentir los mitos e informar correctamente a los estudiantes sobre cómo ingresar al sistema bancario que puede mejorar sus vidas y darles un futuro más brillante," dijo la Presidente y CEO de Reading Cooperative Bank, Julieann Thurlow. Ella agregó, "Es refrescante ver a un profesional financiero dando los pasos todos los días para ayudar a la gente a entender las herramientas disponibles que podrían hacer que el sistema funcione para ellos, y no al revés. En sólo un semestre, Gladys sentó las bases, para que el sueño americano, esa casa, ese coche y ese éxito no fuera sólo un sueño, sino una realidad para estos jóvenes brillantes."

La Sra. Martínez fue humillada por ser nombrada Héroe del Banco Comunitario, pero diplomáticamente declaró, "Realmente no me siento como un héroe, sólo estoy tratando de darles a estos jovenes una base sólida para su futuro."

El martes, 23 de mayo, Gladys y sus colegas celebrarán su logro en una ceremonia de premiación y cena en el evento Banker & Tradesman Community Heroes en Boston.

 

 



 

.

.

Privacy Policy | Security | Terms of Use
Reading Cooperative Bank NMLS# 457258
© 2017 Reading Cooperative Bank, All rights reserved.
Follow RCB on: